I just ran across this amazing lecture by John Gerzema, co-author of "The Brand Bubble". John discusses the upside of the financial crisis -- and while that may sound like an oxymoron, it's not!
During this video he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending.
This may be the best 16 minutes you spend! I encourage you to watch this and take his thoughts to heart.
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